Why would you want to increase your Alexa rank?

Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.

ReviewMe, TextLinkAds and Sponsored Reviews are just three of the networks which base your ad selling strength on Alexa Ranks.

Problems with the Alexa Rank

Alexa ranking is heavily skewed towards websites which have a large webmaster/tech audience. This is because webmasters or web savvy audiences are much more likely to have the Alexa toolbar installed than websites whose visitors are unaware of Alexa.
As such, many have indicated that Alexa is a vastly inaccurate method of measuring a website’s reach, traffic and potential. I don’t disagree.
Alexa is a silly way to measure web traffic but unfortunately, in an imperfect world Alexa is still heavily used by webmasters and ad networks when measuring the value of advertising on your website.
I understand the defects of Alexa’s ranking system and I’m not going to go into more detail about it here. What’s primarily important to me is that the Alexa Rank has become a central element in site monetization strategies.
I’m not concerned with the utility and value of Alexa but it’s perceived importance in the eyes of potential advertisers.
How do I get started with Alexa?
There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar. If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.
I highly recommend that you use Firefox and SearchStatus instead of Alexa toolbar, which I find to be more bulky and less useful.

Can one actually game or manipulate the Alexa Ranking?
I believe that there are methods which will allow you to easily bring an Alexa ranking in the millions down to the 100,000 level. However, bringing it past the 10,000 or 1,000 mark is a considerably more difficult process, because of the stiff competition among websites.
Some have adamantly stated that there are no proven ways to game Alexa, while others have claimed that auto-surfs and scripts do work to some degree.
I’m not going to take any sides because I can’t guarantee that auto-surfs or other artificial methods will have similar effects for every blog.
The easiest way to know to know if any of the tips mentioned below really work is to actually try them for yourselves and monitor the results.

http://all-seo-tip.blogspot.com/2008/05/10-best-ways-to-increase-your-alexa.html